Latest

Y launches a thrilling drama series, called Tequila AF, exclusively on the YFM app. South Africa’s largest commercial youth radio station introduces its audience to an audio only drama, speaking to the essence of ‘theatre of the mind’. Tequila AF, created and directed by Y content producer Lumko Johnson, brings a storyline of murder, and explores themes of friendship, loyalty and mental illness. Says Lumko: “My late great grandmother introduced […]

Today, YFM, iconic in its mere existence and fondly referred to as ‘Y’ undergoes an official evolution. The station synonymous with youth culture in South Africa will now also be visually identified as Y. In keeping with its digitally native young adult audiences – who don’t just play in the space of traditional media but create and develop digital spaces – it became apparent that the iconic YFM logo required […]