SA Rugby and CANAL+ seal multi-year broadcast deal

SA Rugby and CANAL+, have announced the renewal of their multi-year domestic broadcast rights agreement.

The deal will see SuperSport continue to be the only official broadcast rights holder for all SARU’s domestic competitions, as well as Springbok Women’s and junior age-group matches across Sub-Saharan Africa.

SuperSport has been SA Rugby’s broadcast partner for more than 30 years.

SA Rugby president, Mark Alexander, says the organisation is pleased to have reached a consensus.

“We are very happy to have concluded our first agreement with the MultiChoice Group and CANAL+ Group after a thorough and extensive series of engagements. They have demonstrated a shared understanding of the importance of rugby to the South African public and we trust this is the first of many such agreements,” said SA Rugby President Mark Alexander.

SA Rugby CEO, Rian Oberholzer, says broadcasting rights remain central to the sustainability of sport.

“Broadcasting rights are fundamental to the health and sustainability of sport in South Africa and rugby is no different. SuperSport has been a long-standing and trusted partner to South African rugby, and we are delighted to continue our partnership.”

“The world of rugby and broadcasting has changed significantly since we signed our first agreement in the 1990s but it is a testimony to our mutual interests that the partnership continues to endure,” he added.

Written by: Ntsako Mukhari