Chris Excel’s account has cost me financially: Coster

Content creator and actress, Bianca Coster, has opened up about the emotional and financial toll caused by the continued use of her images by hoax account, Chris Excel.

The troll account on X is once again facing public backlash for using Coster’s photo without her consent, a move widely condemned as invasive and harmful.

This is not the first time the account has sparked outrage.

Calls have now intensified for the account to be suspended after Coster took to Instagram, revealing that the impersonation has cost her brand partnerships and credibility in both the corporate and influencer spaces.

“When I say I’ve taken a hit financially, I mean it, when I say I have to constantly explain myself, be it corporate, influencing, I constantly have to explain myself because of this Chris Excel thing.”

“I just moved to Cape Town and it’s the same thing as Joburg, I’ll be grocery shopping and I’ll see the stares.”

Tech consultant and former DA Member of Parliament, Phumzile Van Damme, is among those who have come out guns blazing against Chris Chris Excel, describing Coster’s experience as a case of technology-facilitated gender-based violence (GBV) and targeted abuse.

She says there are serious legal ramifications for such behaviour.

“The law protects against this kind of conduct. A line must be drawn in the sand. I hope a social media lawyer takes up her case to set a strong precedent.”

Heartbreaking and infuriating.

What Bianca Coster has endured is far more than impersonation. It’s a years-long campaign of vile psychological torture. The fact that her tormentors have taken pleasure in her pain makes it all the more disturbing.

There are serious legal… https://t.co/ud4zaO4Sgr

— Phumzile Van Damme (@zilevandamme) April 16, 2025

Heartbreaking and infuriating.

What Bianca Coster has endured is far more than impersonation. It’s a years-long campaign of vile psychological torture. The fact that her tormentors have taken pleasure in her pain makes it all the more disturbing.

There are serious legal… https://t.co/ud4zaO4Sgr

— Phumzile Van Damme (@zilevandamme) April 16, 2025

We South Africans must sign a Petition to have Chris Excel account suspended,We can’t let him continue ruining Bianca Coster life,Many Brands don’t want to be associated with her anymore because of the things Chris Excel says,and she getting death threats to, Enough is Enough pic.twitter.com/uTYsxVO5xe

— IG:Joy-Zelda (@joy_zelda) April 15, 2025

Haters: Chris we’ve been reporting this account for 5 years and we failing …Kant wenza njani 😭😭😭

Me: pic.twitter.com/OFCHtsQbtN

— ChrisExcel (@ChrisExcel102) April 16, 2025

Chris Excel really ruined Bianca Coster’s career and everyone just sat there and laughed…damn

— SiR GiPEY (@GopolangSemenya) April 15, 2025

How no one has held Chris Excel accountable for the damage he’s caused to Bianca’s image is beyond me.

— The Realness 🎀 (@enbyfatale_) April 15, 2025

I hate that Chris Excel guy so much because how many times does someone have to ask you to please stop using their identity because it’s impacting their life? She’s had to beg a person for years to simplify remove her picture and he refuses. Yeses, what a cruel thing!

— Sego✨ (@Precious_Osego) April 15, 2025

Chris has since changed his profile, seemingly, into an amalgamated picture of Bianca and Phumzile.