Brand expert, Solly Moeng, says Samkelo “Samthing Soweto” Mdolomba runs the risk of losing his credibility after he admitted to lying on one of his music projects.
Moeng says while he may survive this, it will have an impact on the Amapiano genre as a whole and its brand association.
Samthing Soweto took to X in the early hours of this morning to address the claims that he was given the masters to his hit album ‘Isphithiphithi’.
The Amagents hitmaker conceded that he lied that renowned Amapiano producer and DJ, Maphorisa, contributed to a project of his.
He says he did this because he knew that having a big brand like Maphorisa on his project would make it sell.
South African artists continue to grapple with the ownership of their music, which leads to many of them being exploited.
Many artists, who create songs, end up only seeing a fraction of the profits that their projects generate due to copy right and masters’ issues, which often blur the lines.
Musician and businessman, Siyabonga ‘Slikour’ Metane, says it’s important for artists to understand the difference between master rights and publishing rights.
Slikour says publishing rights mean you have the rights to the words put on the song and you are due to royalties.
He adds that master rights mean one has control over a song.
“If tomorrow a brand wants to use the song, firstly the permission must come from someone, who has control over the song, who is the master rights owner. However, you might find that the brand wants a lyric from the song, the person with the publishing rights can say, no you cannot use my lyrics because they have the rights to say that.”
Slikour says while Maphorisa may own the master, Samthing Soweto also has the right to his voice and the lyrics used.
He adds that the master right owner is able to remove the lyrics from a song, in the wake of the dispute between Maphorisa and Samthing Soweto.
The public spat between the two musical geniuses stems from the release of a new hit Amalanga Awafani, where Samthing Soweto was not credited for his vocals.
He was, however, later added onto the cover of the song.
In a video responding to the ‘Amalanga Awafani’ saga, Maphorisa claimed he gave Samthing Soweto the rights to the song ‘Akulaleki’, which became a banger in 2019.
The song featured Sha Sha, DJ Maphorisa and Kabza De Small.
In his latest video, Maphorisa says Samthing Soweto must send them an invoice so they can pay him back for the song.
Samthing Soweto has responded to Maphorisa saying he scored an own goal by admitting that he paid for his own masters.
Ladies and Gentlemen here it is – @djmaphorisa confirms that I paid to own my work/masters. Which was the agreement we had vs what he said in his initial video where he stated that he gave me my masters. There’s nothing wrong in me wanting to own my work. https://t.co/h2v5Ebvfql
Some members of the public have once again come out in Samthing Soweto’s defence, saying he is the first artist to directly speak out against DJ Maphorisa.
Samthing Soweto is one of those few artists who were brave enough to speak up about exploitation by some of these famous producers in the industry and I won’t be shocked if majority of them have gone through the same situation but some are surely afraid of speaking up because of… pic.twitter.com/uoHeLt4R9X
People who claim Maphorisa made Samthing Soweto shock me all the time , Sam was big when he jumped into Amapiano. He had already had a hit song called “Akanamali” which has over 13 million streams on YT. Phori wouldn’t have worked with him if he wasn’t!
Are you now admitting that Samthing Soweto paid you for the masters, instead of receiving them for free like you said last time on your IG live?😃😃 https://t.co/UUULIdn6cS
The 2024 gsport Hall of Fame luncheon saw the induction of the 19th legend into the organisation's list of prestigious female athletes. The annual event honours extraordinary women who have left an in-erasable mark in South African sport. This year’s luncheon carried special significance as it corresponded with the […]