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Brand experts says Samthing Soweto is risking his credibility

todaySeptember 10, 2024 171

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Brand expert, Solly Moeng, says Samkelo “Samthing Soweto” Mdolomba runs the risk of losing his credibility after he admitted to lying on one of his music projects.
Moeng says while he may survive this, it will have an impact on the Amapiano genre as a whole and its brand association.
Samthing Soweto took to X in the early hours of this morning to address the claims that he was given the masters to his hit album ‘Isphithiphithi’.
The Amagents hitmaker conceded that he lied that renowned Amapiano producer and DJ, Maphorisa, contributed to a project of his.
He says he did this because he knew that having a big brand like Maphorisa on his project would make it sell.
South African artists continue to grapple with the ownership of their music, which leads to many of them being exploited.
Many artists, who create songs, end up only seeing a fraction of the profits that their projects generate due to copy right and masters’ issues, which often blur the lines.
Musician and businessman, Siyabonga ‘Slikour’ Metane, says it’s important for artists to understand the difference between master rights and publishing rights.

Slikour says publishing rights mean you have the rights to the words put on the song and you are due to royalties.

He adds that master rights mean one has control over a song.

“If tomorrow a brand wants to use the song, firstly the permission must come from someone, who has control over the song, who is the master rights owner. However, you might find that the brand wants a lyric from the song, the person with the publishing rights can say, no you cannot use my lyrics because they have the rights to say that.”

Slikour says while Maphorisa may own the master, Samthing Soweto also has the right to his voice and the lyrics used.

He adds that the master right owner is able to remove the lyrics from a song, in the wake of the dispute between Maphorisa and Samthing Soweto.

The public spat between the two musical geniuses stems from the release of a new hit Amalanga Awafani, where Samthing Soweto was not credited for his vocals.
He was, however, later added onto the cover of the song.
In a video responding to the ‘Amalanga Awafani’ saga, Maphorisa claimed he gave Samthing Soweto the rights to the song ‘Akulaleki’, which became a banger in 2019.
The song featured Sha Sha, DJ Maphorisa and Kabza De Small.
In his latest video, Maphorisa says Samthing Soweto must send them an invoice so they can pay him back for the song.

 

Samthing Soweto has responded to Maphorisa saying he scored an own goal by admitting that he paid for his own masters.

Some members of the public have once again come out in Samthing Soweto’s defence, saying he is the first artist to directly speak out against DJ Maphorisa.

 

Written by: Lindiwe Mpanza

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