ANC hails Shakoane as PR genius as tributes pour in for the late Sundowns legend

South Africans continue to pay homage to the late former Mamelodi Sundowns Public Relations Officer, Alex Shakoane.

In a statement, the ANC describes Shakoane as a PR genius who served as the voice and face of Sundowns for many years.

The party also credits him for turning the club into a household name and a powerful brand.

Goldfinger, as he was fondly known, was Sundowns’ Supporter Mobilising Manager at the time of his passing.

The former policeman joined Sundowns during the club’s formative years in the 70s. His club says he was a loyal servant of football not only in Mamelodi but the whole of South Africa.

“The Motsepe family, the Board, the Supporters and all the members of the Mamelodi Sundowns Family mourn and are deeply saddened by the passing of Alex” Goldfinger” Shakoane whom we all loved dearly.

Bra Alex’s life was all about Mamelodi Sundowns and we will miss his unique contributions and larger than life personality,” says the Chairman of Mamelodi Sundowns, Tlhopie Motsepe, in a statement.

In his tribute to the giant, SAFA President, Dr Danny Jordaan said South Africa had lost a true servant of the game.

“Alex had become the face of Mamelodi Sundowns from the days of Zola Mahobe, the Krok brothers, Tsichlas family to the current Motsepe leadership.

He was colourful, well-spoken and a very likable character. A huge void in South African football has been created by his sudden death,’’ said the SAFA President.

In loving memory of Bra Alex, aka "Goldfinger" Shakoane. Though we mourn his passing, we take comfort in knowing that his impact will only continue to grow as we honor his memory. 💛

The Yellow Nation will always celebrate the unique personality and infectious charisma of our… pic.twitter.com/kimykUv1z6

— Mamelodi Sundowns FC (@Masandawana) May 9, 2023

Jordaan said Sundowns, who have reached the semi-finals of this year’s CAF Champions League, should win the continental title in honour of the icon.

“They must go all the way and do it for Alex (Shakoane). He would have loved to see Sundowns lift the African title once again and I am hopeful they will do it for him.”

Soccer fans were equally devastated to learn about the colourful Shakoane’s passing.

Royal AM supporter, Mama Joy Chauke, told YNews that Shakoane worked hard on ensuring that the club gained as many supporters as possible.

Players are also honouring the flamboyant figure for his impact on them.

Speaking to our sister channel, eNCA, former Sundowns striker Daniel Mudau said: “Shakwane taught me that in life you must be loyal to the people that work for.”

Details for his memorial and funeral services are yet to be announced.

Celebrating the life and legacy of a true legend, Mr. Alex "Goldfinger" Shakoane. 🙏🏽💛 From players to coaches, we pay tribute to a man who was not only a football icon but a true inspiration to all who knew him.

Let's take a moment to reflect on the words of our players and… pic.twitter.com/eFaaj2dP6Q

— Mamelodi Sundowns FC (@Masandawana) May 10, 2023