How far is too far with content creation?

Content creator, actress, TV presenter and preacher’s wife, Innocent Sadiki, has sparked a debate on how far is too far with content creation.

Sadiki came under fire after posting a video of her house burning and her husband comforting her on X.

From what we called our Home, we now have NOTHING! Our House burnt down today. Lord you are still our God.

We are shuttered 😢😭
We thank God none of us are injured 🙏🏾

Pray for us PLEASE‼️ pic.twitter.com/NJzqimkODO

— Innocent Sadiki (@innosadiki) July 1, 2024

While some have accused the ‘Skeem Saam’ actress of seeking attention by using a tragedy, others have questioned the legitimacy of the house.

Others have gone as far as to accuse her of staging the fire to claim from her insurance.

1. This was for insurance purposes
2. They were burning something together with the house
3. Maybe the house really really REAALLY did burn for real for real.🤦‍♀️

— Iconic (@IconikOnly) July 2, 2024

Trying to scam insurance companies can get you arrested 😅😅 Mukhuzeni umzalwane

— thobani shozi (@thobanishozi1) July 2, 2024

They lost few sound equipments at their church before this fire incident. The lady was already renovating their kitchen area.

Yithi esiwrong and confused pic.twitter.com/k5UgdISF87

— VALENCIAM🇵🇸 (@MasekoValenciaN) July 3, 2024

Her Instagram video in which she was speaking about being prepared for a fire not long before the incident has also raised some of her critics’ eyebrows.

 

View this post on Instagram

 

A post shared by Innocent Chipa Sadiki (@innosadiki)

Social media users say she has taken her content creation a bit too far – even digging up an old picture of her crying on top of her grandmother’s casket.

We gonna feel sorry for Miss crocodile tears? pic.twitter.com/72PREwe2F8

— Khulani M (@KhulaniMalambe) July 2, 2024

Others have, however, shown support for the actress and her family.

Inno Sadiki and Sthoko renovated their house with their hard-earned money. Assuming they never lived there and calling it a scam because of old pictures of their home before renovations is unjust!! #InnocentSadiki #Sthoko #SkeemSaam pic.twitter.com/RtgreLrkWD

— TransMagicBeans 🏳️‍⚧️ (@KuzoKanyeWest) July 3, 2024

Thank you @TumishoMasha 😭. My kids went to bed with pyjamas tonight 😭😭😭. You rushed to the shops to get necessities for my kids and hubby. They went to bed like everything is normal even when the situation is so terrible. I appreciate you my brother.

— Innocent Sadiki (@innosadiki) July 1, 2024

Content creation has had tongues wagging for months now among young social media users, with some creatives who want to break into the space sharing their challenges, saying they have to alter their content to please the masses.

Some have also brought up the discourse over already established content creators who, they say, recycle content.

Content creators are repetitive!👇🏿She’s right: There comes a point where you can’t just say, “we’re just making content for fun,” but you need to start working on your actual creative substance.🤷🏿‍♂️

Ntandokazi | Duma | Ntsiki | #TrackingThaboBester | Tyla | #MommyClubShowmax |… pic.twitter.com/AYdfQoFg14

— Evans Mathibe 🇿🇦 (@EvansMathibe) March 16, 2024

Written by YNews Contributor, Lamile Miya.