There’s just one day before the 2023 ICC ODI Cricket World Cup gets underway in India and a majority of South Africans are at the risk of missing out on the action.
Once again sports broadcasting rights and licensing disagreements have resurfaced between the public broadcaster, SABC and pay-channel MultiChoice.
The two parties have failed to reach a sub-licensing agreement.
Local cricket fans look set to suffer from the latest sports broadcast rights stand-off. The SABC and rights holder Multichoice have not reached an agreement for the Cricket World Cup. This means the Proteas quest for a maiden ODI World Cup title will only be on pay channel… pic.twitter.com/iWt5bI6eP0
— eNCA (@eNCA) October 3, 2023
The satellite television provider says the public broadcaster rejected their proposal for the sub-license rights due to the proposed licence fee. They went further to express their disappointment at the rejection as they had offered a deal on what they say are significantly reduced commercial terms.
If the two parties cannot come to an agreement, the vast majority of South Africans will miss out on watching the Proteas at the showpiece event in India.
The tournament gets underway on Thursday, while the Proteas play their opening match against Sri Lanka on Saturday.
The two parties are once again at it after they were also locked in protracted negotiations over the Rugby World Cup before a compromise was reached. Article by Ntsako Mkhari
Written by: Lindiwe Mabena
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