To launch the news, Uganda hosted its very first press conference on 25th November 2020, which virtually invited audience and media to get exclusive content on what to expect.
According to Monde Twala, the senior Vice President and General Manager at Viacom CBS Networks Africa, the decision wasn’t had to make because Uganda is the pearl of Africa, with vast music culture, with colourful cities and rich culture to share with tourists.
Uganda, The Pearl of Africa recognizes and rewards musicians, trailblazers and those who are shining a light on the continent’s diverse talent. The city of Kampala will host the event. The countries Chief Executive Officer of Uganda Tourism Board, Lilly Ajarova promises that the visit will be with it for Africans in other counties and international guest.
While this will be a different look and feel for the MAMAs the award will not shy away from what they do best. South African artist guaranteed to be at the actual event are Nasty C and Sho Majozi who will be attending the event alongside other Africa’s artists who are of international standards, this including, Stanley Enow from Cameroon an Uganda’s very own, Bebe Cool.
The event will celebrate African talent across 20 award categories, including Best Male, Best Female, Best Song, and Best Collaboration. The contribution of artists from Portuguese and French-speaking Africa will also be recognized in the Best Lusophone and Best Francophone categories. Additional new categories included are the MAMA Generation Change Award, Best Fan Base, Alone Together Best Lock-down Performance and Personality of the Year. These new categories seek to demonstrate MTV Base’s commitment to supporting the youth of Africa, this according to Viacom team.
MTV Africa Music Awards (MAMA)celebrations will be held in a re-imagined the virtual format in partnership with Uganda, The Pearl of Africa on February 20th, 2021.
MAMA 2021 Award Categories
Written by: Y