A partnership between musician, Cassper Nyovest, SA tourism and Universal Music was born after Cassper travelled in Mpumalanga with Shot Left on the successful “ShotLeft2FillUp” campaign in 2019. Sho’t Left identified Cassper as the perfect fit for their campaign becuase of his ‘Move For Me’ music video that he shot in Mpumalanga.
South African Tourism officially announced the start of the “Move With Cassper” campaign at their head office in Sandton, Johannesburg.
The Universal Music Group and South African Tourism collaboration is explained further by Thabo Ngwenya, the Brand Partnerships Manager at Universal Music (Pty) Ltd:
“We are excited to partner with South African Tourism and Sho’t Left with one of our talents Cassper Nyovest. The partnership is a natural fit for us as his values resonate with South Africans across all races, ages and social class. As an aspirational brand, Cassper Nyovest advocates for exploration, growth and reinvention. These attributes will encourage South Africans to explore their country through Sho’t Left. He has certainly attracted international recognition which has translated into an influx of musicians abroad to travel to South Africa, collaborate with him on songs and learn of different cultures in Cassper’s home country.”
The superstar embarks on this exciting journey in February; with the aim to discover and explore the great treasures our country exhibits. During the two month period, Mufasa will be spending 3 days in each province and explore 3 key experiences respectively. South African Tourism’s Head of the Domestic Hub, Mashoto Mokgethi further elaborates on the collaboration:
“Travelling South Africa is accessible and partnering with Cassper who is a young and hugely successful South African musician is exactly what Sho’t Left is all about. We know that this will encourage more South Africans to explore their own country. We are very proud to associate Sho’t Left with an entertainment partner, UMG and Cassper because of his positive influence”
CEO of South African Tourism, Sisa Ntshona took the opportunity to thank Cassper for his contribution towards this campaign. Adding,
“We are always looking for new things to be done. In these two months, we will be exposed to what’s known and hidden gems. I also would like to challenge Cassper to a sky dive”.
To which Cassper jokingly responded
“What’s the challenge? Is there money involved?”.
Ntshona encourages South Africans to explore their country and its gems, and for South Africans to
“be ambassadors when you go out there and speak about your country.”
South Africans are invited to enter Sho’t Left’s online competition on Sho’t Left’s official social media platforms.
Be sure to follow Casper on his socials as he has promised to give us a front-row SBWLable experience of his journey!
I'm coming to your province, share a picture or video of how you have taken a Sho't Left, on any social media platform with the hashtag #ShotLeftWithCassper
Tag @Shotleft and myself
— R.M Phoolo (@casspernyovest) January 22, 2020
Written by: Y