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Y WORLD Radio Station Y WORLD RADIO
Sunlight Green Bar Competition on Y
he campaign invites listeners to share how they were “Raised by the Bar” on social media, with Sunlight at the centre while rewarding participation through meaningful, culturally relevant prizes. Raised by the Bar is a campaign built around storytelling, nostalgia, and cultural pride; inviting South Africans to reflect on the routines, songs, and memories that raised them. Through relatable storytelling, presenter-led conversations, and listener participation. Sunlight becomes more than a product, it becomes a symbol of upbringing, pride, and resilience. Y’s digital producers will randomly select valid entrants who will go live on air on Homerun each day for a week where they win R5000.
Below are the standard terms and conditions applicable to the Unilever Sunlight Green Bar on-air and digital promotion in association with YFM.
The campaign invites listeners to share how they were “Raised by the Bar” on social media, with Sunlight at the centre while rewarding participation through meaningful, culturally relevant prizes. Raised by the Bar is a campaign built around storytelling, nostalgia, and cultural pride; inviting South Africans to reflect on the routines, songs, and memories that raised them. Through relatable storytelling, presenter-led conversations, and listener participation. Sunlight becomes more than a product, it becomes a symbol of upbringing, pride, and resilience. Y’s digital producers will randomly select valid entrants who will go live on air on Homerun each day for a week where they win R5000.
Written by: Ashen Ajudhiya
7:00 pm - 8:00 pm
8:00 pm - 10:00 pm
10:00 pm - 12:00 am
12:00 am - 5:00 am
5:00 am - 9:00 am