Cyan Boujee dragged over her apology

Content creator and influencer, Honour Zuma, popularly known as Cyan Boujee, has come under fire following her apology over the controversial Alabuga Start program in Russia.

The 24-year-old’s apology follows widespread criticism for promoting a program, which many believe may be linked to a trafficking operation targeting young South African women.

The Alabuga Start program is marketed as a two-year opportunity for young women abroad. However, it is currently under investigation by Interpol amid suspicions of human trafficking and alleged involvement in drone production for Russia’s invasion of Ukraine.

Cyan Boujee, along with several other local influencers, had publicly endorsed the program on social media.

In her apology video, she described the incident as a learning curve for herself and other influencers, drawing mixed reactions online — with many calling the apology insufficient and irresponsible.

“Human trafficking is a serious matter, and I do not stand with that. I believe this is a huge learning curve for me and the other influencers,” she said.

@cyan.boujee24

I am aware of how serious the situation is, and the team is in communication with the program. I am awaiting a response before releasing another statement, which will include more details. 🫱🏿‍🫲🏿

♬ original sound – cyan.boujee

Some social media users haven’t minced their words, voicing strong criticism and frustration over the 24-year-old’s apology.

Nkare she’s saying “ ndithe sorry sana, whether you accept my apology or not ,it’s really up to you🤷🏽‍♀️.I’ve already forgiven myself , have a good day😘” https://t.co/LTdjM3Xt1M

— Lerato Moremi🤍 (@I_Kimberraxie) August 26, 2025

@ingonyama1.00

I hope yall BURN in hell. NONKE. This is the attitude yall have??kuyadlalwa yhini la? Nx#humantraffickingawareness #corruption #southafrica #fakeinfluencers #🇿🇦

♬ original sound – Asanda Mtshali

Yall actually take Cyan Boujee’s opinion laced with “I’m sorry” as an actual apology? That was no apology guys.

— NKOSAZANA 🦋💎 (@Nkosazana_EM) August 26, 2025

Cyan boujee doesn’t have the mental capacity to understand the seriousness of this issue, she suffers from conduct disorder o stout die Kent https://t.co/BGoFVsduWv

— oros (@ross_rori) August 26, 2025

Other influencers, including Siyamthanda Anathi, have since taken to social media to clarify their involvement with the program.

@_peachysprinkles

yaze ya hlebisa into yase Russia! I’m really sorry guys, very ignorant of me to not do extensive research

♬ original sound – Siyamthanda Anita

The Department of International Relations and Cooperation (DIRCO) has issued a strong warning to young South African women, urging them to exercise extreme caution when considering job opportunities abroad.

[BEWARE OF ILLEGITIMATE AND/OR UNVERIFIED ’OPPORTUNITIES’ TARGETING YOUNG WOMEN]

The video clip circulated by a social media influencer, which purports to promote a 2-year long ‘START PROGRAM’ targeting young women in acquiring professional skills and commencing their careers,…

— Justice, Crime Prevention and Security (@CrimeWatch_RSA) August 24, 2025