Recently featured on the Coming 2 America movie that will air next month on Amazon Prime Video, the Maxhosa brand continues to evolve and be aspirational. It appeals to other cultures beyond Africa, seeing itself as a global brand.
Over the years, the brand has pushed a lot of boundaries, such as implementing 80% of production taking place in-house, creating over 60 jobs and staying true to being an African brand that creates luxury products.
Says Laduma: “I see the brand being ultimately dominant in the lifestyle space, Maxhosa Home is a project we’re busy working on and developing. Going beyond predicted spaces is the ultimate aim.”
Maxhosa by Laduma is a South African knitwear brand founded in 2012 by Laduma Ngxokolo. This was a desire solutions that would be suitable for amakrwala (Xhosa initiates). His initial vision was to create a modern Xhosa-inspired knitwear collection that would be suitable for this market. As a person who has undergone the process, Laduma felt he had to develop premium knitwear that celebrates traditional Xhosa aesthetics.
The Best Drive, known for its exclusive interviews, launched International Mondays. DJ Sabby and Altovise chat with international artists, musicians, DJs, fashion icons, and all-round creatives every Monday, to check in on their respective journeys, their experience with African culture, and what they are currently working on. Some notable superstars the team has touched base with include Black Coffee, T.I., TY Dolla $ign, Snoh Aalegra, Nikita Chauhan, Chloe x Halle, El Brodie, Kehlani, Masego, Jack Harlow, Tunji Balogun, Tiwa Savage, and DJ Target.
Catch the interview with Laduma here:
Written by: Y