First Annual Brave Heart Bears Initiative Launch

todayNovember 24, 2020 19

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Women and Men Against Child Abuse (WMACA) in association with legendary fine jewellery designer Jenna Clifford together with over 36 top South African designers, popular brands and well known South African personalities today launched the first annual BRAVE HEART BEARS Initiative to co-inside with the launch of 16 Days of Activism.

BRAVE HEART BEARS is a unique and rare collection of over 100 beautifully dressed and exquisitely styled teddy bears. The aim of creating this collection is to help raise funds to ensure every child gets the various therapies’ they need, after being abused.

Sadly during the lockdown, the numbers of abused women and children literally exploded. Over the past 8 months, WMACA have assisted with 3.500 children’s therapy sessions, 90 parent sessions and 120 family sessions. Their services are free to all children and parents.
                    “Why do kids love bears so much? Besides being cuddly and cute, they offer unconditional love, reassurance, security and companionship. Even in our high-tech world of gadgets and gizmos, their love affair with the simple teddy bear runs deep which is why BRAVE HEART BEARS was the perfect initiative to launch for what we are working towards” explains WMACA founder Miranda Jordan and further adds,
“It is well known and well documented the long term, I often refer to the LIFE LONG impact of child sexual abuse which may cause a range of negative consequences for the mental health and adjustment in childhood, adolescence and adulthood for the victim. I often refer to abuse not only stealing the childhood but also it steals their adulthood and that is why both early work at  our Clinics is often followed by later work with our Advocacy team. Important aspects of the abuse include the relationship with the perpetrator, the betrayal of trust, the age and gender of the child, and the particular form of abuse are all significant factors. The BRAVE HEARTS BEARS Initiative will help us with a much needed financial injection to help those broken little souls by giving them the tools to navigate a positive way through their pain. Now in our 20th year of helping vulnerable children, we are honoured to have undertaken over 146 000 treatment services to our beloved children”.
The BRAVE HEART BEARS Launch is supported by YFM, Gauteng’s biggest youth radio station.


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