A partnership between musician, Cassper Nyovest, SA tourism and Universal Music was born after Cassper travelled in Mpumalanga with Shot Left on the successful \u201cShotLeft2FillUp\u201d campaign in 2019. Sho’t Left identified Cassper as the perfect fit for their campaign becuase of his ‘Move For Me’ music video that he shot in Mpumalanga.<\/p>\n
South African Tourism officially announced the start of the \u201cMove With Cassper\u201d campaign at their head office in Sandton, Johannesburg.<\/p>\n
The Universal Music Group and South African Tourism collaboration is explained further by\u00a0Thabo Ngwenya, the Brand Partnerships Manager at Universal Music (Pty) Ltd:<\/p>\n
\u201cWe are excited to partner with South African Tourism and Sho\u2019t Left with one of our talents Cassper Nyovest. The partnership is a natural fit for us as his values resonate with South Africans across all races, ages and social class. As an aspirational brand, Cassper Nyovest advocates for exploration, growth and reinvention. These attributes will encourage South Africans to explore their country through Sho\u2019t Left. He has certainly attracted international recognition which has translated into an influx of musicians abroad to travel to South Africa, collaborate with him on songs and learn of different cultures in Cassper\u2019s home country.\u201d<\/em><\/p><\/blockquote>\n
The superstar embarks on this exciting journey in February; with the aim to discover and explore the great treasures our country exhibits. During the two month period, Mufasa will be spending 3 days in each province and explore 3 key experiences respectively. South African Tourism\u2019s Head of the Domestic Hub, Mashoto Mokgethi further elaborates on the collaboration:<\/p>\n
\u201cTravelling South Africa is accessible and partnering with Cassper who is a young and hugely successful South African musician is exactly what Sho\u2019t Left is all about. We know that this will encourage more South Africans to explore their own country.\u00a0 We are very proud to associate Sho\u2019t Left with an entertainment partner, UMG and Cassper because of his positive influence\u201d\u00a0<\/em><\/p><\/blockquote>\n
CEO of South African Tourism, Sisa Ntshona took the opportunity to thank Cassper for his contribution towards this campaign. Adding,<\/p>\n
\u201cWe are always looking for new things to be done. In these two months, we will be exposed to what\u2019s known and hidden gems. I also would like to challenge Cassper to a sky dive\u201d. <\/span><\/em><\/p><\/blockquote>\n
To which Cassper jokingly responded<\/span><\/p>\n
\u201cWhat\u2019s the challenge? Is there money involved?\u201d.\u00a0<\/span><\/em><\/p><\/blockquote>\n
Ntshona encourages South Africans to explore their country and its gems, and for South Africans to<\/p>\n
\u201cbe ambassadors when you go out there and speak about your country.\u201d<\/span><\/em><\/p><\/blockquote>\n
South Africans are invited to enter Sho’t Left’s\u00a0online competition on Sho’t Left’s official social media platforms.<\/p>\n
Be sure to follow Casper on his socials as he has promised to give us a front-row SBWLable experience of his journey!<\/p>\n
\nI'm coming to your province, share a picture or video of how you have taken a Sho't Left, on any social media platform with the hashtag #ShotLeftWithCassper<\/a><\/p>\n
Tag @Shotleft<\/a> and myself<\/p>\n
Don't forget to click on the link below and fill in your details too:https:\/\/t.co\/K7ky7NdMol<\/a> pic.twitter.com\/KF6NrbUQ6J<\/a><\/p>\n
— R.M Phoolo (@casspernyovest) January 22, 2020<\/a><\/p><\/blockquote>\n